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Jacki Kelley Leaves Interpublic to Join Bloomberg Media

Agency Veteran Returns to the Media Side of the Equation

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Jacki Kelley
Jacki Kelley

Jacki Kelley, a veteran of both ad sales and ad buying, is leaving Interpublic Group to become chief operating officer at Bloomberg Media, according to Bloomberg. She will begin her new role on Sept. 1, staying on at Interpublic through the summer to manage the transition of key accounts.

Ms. Kelley had been CEO for North America and president of global clients at IPG Mediabrands, the media agency group at Interpublic, until recently moving into a role helping the parent company bring on the Microsoft business she helped win in a massive pitch involving multiple agencies.

IPG offered Ms. Kelley a newly created post working on similar cross-agency pitches at IPG, according to people familiar with the matter, but she ultimately chose to return to the media side of the industry by taking the post at Bloomberg Media.

The hiring of Ms. Kelley is only the latest executive-level appointment at Bloomberg Media, where former Time Inc. executive Paul Caine joined as chief revenue officer earlier this month. Mr. Caine will report to Ms. Kelley, who will report to Bloomberg Media CEO Justin Smith. Mr. Smith has been trying to broaden the appeal of Bloomberg Media, which includes Bloomberg Businessweek as well as TV and radio networks, since he arrived from Atlantic Media last July.

To that end, Ms. Kelley's role at Bloomberg will be broader than that of her predecessor, Paul Bascobert, who devoted the bulk of his time to Businessweek, according to a Bloomberg staffer. Mr. Bascobert was named president of local at internet marketing firm Yodle earlier this month.

Ms. Kelley spent most of the 2000's as an executive at media companies such as USA Today, Yahoo and Martha Stewart Living Omnimedia, but switched to the agency side in 2009, when she joined Interpublic Group's UM, then called Universal McCann.

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CORRECTION:

An earlier version of this article said Paul Caine would continue to report to Justin Smith after Jacki Kelley's arrival. Mr. Caine will report to to Ms. Kelley, Bloomberg said.
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