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James 'Dawson' Van Der Beek Can't Get Special Treatment From AT&T
But He Seems OK With That (Watch the Newest Ads on TV)
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Hulu continues to celebrate the fall TV season, while McDonald's serves up a spot that's part of its new transparency campaign. (Maureen Morrison has the backstory.) And AT&T wants you to know that James "Dawson" Van Der Beek is definitely not getting some sort of special celebrity deal on his cellular service.