James Harden Goes Back to Basics in NBA Bank BBVA Compass' New Ad
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Burger King sees red with its Angriest Whopper and serves up "flame-grilled anger"; Denny's makes the case for a bacon emoji; golf retailer Titleist tees off with pros Rickie Fowler, Adam Scott, Zach Johnson and Jordan Spieth for its Script Notes video series; and KaDunks shows the crazy consequences of eating its candy.
Finally, BBVA Compass, the official bank of the NBA, puts the spotlight on James Harden, who talks about going back to basics to build confidence.