Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, golf player Jordan Spieth nails some impressive trick shots while while enjoying a bottle of Coca-Cola; employees at Progressive get paranormal in their "Ghostbusters" themed spot; the importance of family time trumps that of the final score in Titleist's Father's Day spot; and Michael B. Jordan's voice sings some of the Acura RDX's praises.
Finally, Jamie Foxx assumes the stage name "Past" and plays rapper Future's father in a music video for the catchy tune, "I Got Verizon." In what seems like a subtle dig at Sprint's appropriation of Verizon's old tagline, the "Django Unchained" star says, "It ain't about 'Can you hear me now,' It's about, 'Can you see me now?'"