Jamie Foxx Transforms Into 'Ryan Stoan Cowboy' in Verizon's Latest Ad

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Adidas imagines terrifying visions of the future in its haunting "Your Future Is Not Mine" campaign, featuring Iman Shumpert, Cleveland Cavaliers basketball player and recent star of Kanye West's "Fade" music video.

Jordan shows Oklahoma City Thunder player Russell Westbrook hitting the runway in Air Jordan XXXI, and Taco Bell promotes its Foundation's 2016 Live Más Scholarship, in which the company awarded $1 million to 220 "dreamers."

An anti-smoking campaign from Truth takes a humorous approach to the disadvantages of being a smoker: spending on cigarettes results in less cash, which leads to the ultimate horror -- being "squadless," and stuck at home alone, with family or even a swarm of bees.

Finally, Verizon puts the musical talents of Jamie Foxx to good use with its latest ad, as the pitchman channels the '70s as "Ryan Stoan Cowboy."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
adidas: Your Future Is Not Mine adidas: Your Future Is Not Mine
Network: Logo
Show: 2016 MTV Video Music Awards
Airing Date: Aug. 28, 11:38 pm ET
Verizon: The Best Network Just Got Better Verizon: The Best Network Just Got Better
Network: Logo
Show: 2016 MTV Video Music Awards
Airing Date: Aug. 28, 11:25 pm ET
Truth: Squadless Truth: Squadless
Network: MTV
Show: 2016 MTV Video Music Awards
Primetime Airing: Aug. 28, 9:44 pm ET
Jordan: Runway Jordan: Runway
Network: MTV
Show: 2016 MTV Video Music Awards
Primetime Airing: Aug. 28, 9:27 pm ET
Taco Bell: 2016 Live Más Scholarship: For the Kids Taco Bell: 2016 Live Más Scholarship: For the Kids
Network: MTV
Show: 2016 MTV Video Music Awards
Primetime Airing: Aug. 28, 9:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Truth: Squadless Truth: Truth TV Spot, 'Squadless'
Online Views: 1,083,948
Social Actions: 832
SpotShare: 4.72%
Jordan: Runway Jordan: Air Jordan XXXI TV Spot, 'Runway' Featuring Russell Westbrook
Online Views: 55,909
Social Actions: 25,239
SpotShare: 3.82%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 37,013
Social Actions: 22,216
SpotShare: 3.37%
Xbox: Start Me Xbox: Madden NFL 17 TV Spot, 'Start Me' Featuring Von Miller
Online Views: 322,897
Social Actions: 8,364
SpotShare: 2.56%
Outback Steakhouse: It's a Bloomin' Big Steak & Crab Bash! Outback Steakhouse: Outback Steakhouse Steak & Crab Bash TV Spot, 'It's Bloomin'!'
Online Views: 24,283
Social Actions: 13,324
SpotShare: 2.00%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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