Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Adidas imagines terrifying visions of the future in its haunting "Your Future Is Not Mine" campaign, featuring Iman Shumpert, Cleveland Cavaliers basketball player and recent star of Kanye West's "Fade" music video.
Jordan shows Oklahoma City Thunder player Russell Westbrook hitting the runway in Air Jordan XXXI, and Taco Bell promotes its Foundation's 2016 Live Más Scholarship, in which the company awarded $1 million to 220 "dreamers."
An anti-smoking campaign from Truth takes a humorous approach to the disadvantages of being a smoker: spending on cigarettes results in less cash, which leads to the ultimate horror -- being "squadless," and stuck at home alone, with family or even a swarm of bees.
Finally, Verizon puts the musical talents of Jamie Foxx to good use with its latest ad, as the pitchman channels the '70s as "Ryan Stoan Cowboy."