Jennifer Aniston Goes From First Class to Coach in Emirates Spot

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a parrot shows how easy it is to order crackers with help from Amazon Echo's Alexa; a jet setter picks her car using the Avis app while on a plane; and a wardrobe sale covering clothes, jewelry, shoes and bedding is promoted in a Macy's ad.

Lara Croft is back in a 20-year celebration edition of Square Enix's "Rise of the Tomb Raider." People find any reason to drive their Buick Lacrosse -- from enjoying authentic Philly cheesesteaks to looking for a "missing" dog.

Finally, Jennifer Aniston goes from enjoying the fineries of first class to chatting with the kids in coach in her second spot for Emirates (the first ad was called "elitest" by YouTubers).

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Amazon Echo: Alexa Moments: Parrot Amazon Echo: Alexa Moments: Parrot
Network: FOX
Show: Brooklyn Nine-Nine
Primetime Airing: Oct. 11, 8:17 pm ET
Buick: Any Reason to Get Behind the Wheel Buick: Any Reason to Get Behind the Wheel
Network: ABC
Show: Marvel's Agents of S.H.I.E.L.D.
Primetime Airing: Oct. 11, 10:08 pm ET
Square Enix: Rise of the Tomb Raider: 20 Year Celebration Edition: Reviews Square Enix: Rise of the Tomb Raider: 20 Year Celebration Edition: Reviews
Network: NFL Network
Show: NFL Football
Airing Date: Oct. 11, 1:04 am ET
Avis Car Rentals: Jet Setter Avis Car Rentals: Jet Setter
Network: TV ONE
Show: What's Happening!
Airing Date: Oct. 11, 7:20 am ET
Macy's: Wardrobe Sale: Clothes, Jewelry, Shoes and Bedding Macy's: Wardrobe Sale: Clothes, Jewelry, Shoes and Bedding
Network: ION
Show: Criminal Minds
Primetime Airing: Oct. 11, 8:20 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 4,047,334
Social Actions: 18,959
SpotShare: 10.08%
Emirates: Co-Pilot Emirates: Emirates A380 TV Spot, 'Co-Pilot' Featuring Jennifer Aniston
Online Views: 303,552
Social Actions: 31,683
SpotShare: 3.71%
2K Games: Mafia III: Revenge: Official Launch Trailer 2K Games: Mafia III TV Spot, 'Revenge: Official Launch Trailer' Song by Ice Cube
Online Views: 907,664
Social Actions: 15,578
SpotShare: 3.33%
KitKat: Halloween Break KitKat: KitKat TV Spot, 'Halloween Break' Featuring Chance The Rapper
Online Views: 1,009
Social Actions: 31,556
SpotShare: 3.10%
PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission PlayStation: PlayStation VR TV Spot, 'Star Wars: Battlefront Rogue One: X-wing VR'
Online Views: 1,017,638
Social Actions: 7,429
SpotShare: 2.75%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.