Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Yahoo Sports shows what happens when fantasy football competition heats up at the office; Dunkin' Donuts advertises its iced coffee and iced tea deal between 3 p.m. to 6 p.m.; and Pizza Hut shows its $5 flavor menu is a crowd pleaser.
DirecTV continues its campaign with Peyton Manning, to the soundtrack of Lionel Richie crooning "Peyton on Sunday Mornings," shifting the setting to a park, where an old man has some advice for the retired NFL player.
Finally, Eyelove introduces star spokeswoman Jennifer Aniston -- who suffers from dry, itchy eyes -- in a spot raising eye health awareness.