Jerry Seinfeld finally got his first real job besides stand-up comedy. He's now a copywriter.
The comedian wrote eight new spots for Acura for the next season of his web series, "Comedians in Cars Getting Coffee." Hollywood director Barry Sonnenfeld directed the videos that were produced by Acura's ad agency Mullen. Season three of the web series premieres Jan. 2, 2014.
The humorous spots spoof the old-time car ads of the 1950s and 1960s. In one called "Astro," a group of astronauts right out of The Right Stuff use the spacious cargo area of the new 2014 MDX three-row luxury SUV to store their space rocks -- along with an alien figure they happened to pick up during their trip to the moon.
In another spot called "Love," a couple right out of Mad Men float through the clouds in their RLX performance sedan. The voice-over says: "Impressive, aggressive and has a cloud-like ride."
But are these faux-spots so ironic that viewers won't get the joke? Mr. Seinfeld and Mr. Sonnenfeld certainly know their stuff, but the ads also have a detached, cooler-than-thou style that might go over the heads of general-market consumers shopping for a new luxury car. But the ads are running alongside a web series that attracts fans of comedy in general -- and fans of Mr. Seinfeld in particular -- so they may be a good fit.
So what do you think?