As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
What, Exactly, Are Ariana Grande, Jessie J and Nicki Minaj Selling in This New Ad?
Watch the Newest Spots on TV; Plus, the Five Most Engaging Commercials Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kohl's is advertising its Lowest Prices of the Season sale, while Ram Trucks is plugging its Labor Day sale in a spot set to the blues-rocking strains of Jamie N Commons and X Ambassadors' "Jungle." And a new commercial starring Jessie J, Ariana Grande and Nicki Minaj promotes, well, a lot of things: Beats Colr Mixr headphones and Pill wireless speakers; the trio's single "Bang Bang"; the upcoming music-video world premiere for the song during the MTV VMAs (the spot helpfully reminds you that the show airs Sunday, August 24 at 9/8c); as well as the fact that the pink versions of the aforementioned Beats gear are available exclusively at Target.