Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a group of friends experience a surprise invasion in Machine Zone's ad for its app Mobile Strike; robots admire the Veil Intelligent toilet in a campaign from Kohler; a limited-time steak and lobster dish is served up in Outback Steakhouse's latest; and discounted Tek Gear apparel is featured in a Kohl's promotion.
Finally, comedian Jim Gaffigan, already starring as the new Colonel Sanders in spots for KFC, shows how to best spend quality father-son time in Chrysler's new "Dad Brand" campaign.