Jim Gaffigan Offers Fatherly Advice in Chrysler's New Campaign

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a group of friends experience a surprise invasion in Machine Zone's ad for its app Mobile Strike; robots admire the Veil Intelligent toilet in a campaign from Kohler; a limited-time steak and lobster dish is served up in Outback Steakhouse's latest; and discounted Tek Gear apparel is featured in a Kohl's promotion.

Finally, comedian Jim Gaffigan, already starring as the new Colonel Sanders in spots for KFC, shows how to best spend quality father-son time in Chrysler's new "Dad Brand" campaign.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Machine Zone: Mobile Strike: Café War Machine Zone: Mobile Strike: Café War
Network: Fox Sports 1
Show: UEFA Champions League Soccer
Airing Date: Apr. 12, 1:40 pm ET
Chrysler: One on One, German: Jim Gaffigan Chrysler: One on One, German: Jim Gaffigan
Network: Spike
Show: Ink Master
Primetime Airing: Apr. 12, 10:13 pm ET
Kohler: Never TOO Next Kohler: Never TOO Next
Network: ESPN
Show: Pardon the Interruption
Airing Date: Apr. 12, 2:54 pm ET
Kohl's: Tek Gear Apparel Kohl's: Tek Gear Apparel
Network: USA Network
Show: Modern Family
Primetime Airing: Apr. 12, 9:37 pm ET
Outback Steakhouse: Back by Popular Demand! Outback Steakhouse: Back by Popular Demand!
Network: Hallmark
Show: Last Man Standing
Primetime Airing: Apr. 12, 8:40 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: Father Time Apple: Father Time
Online Views: 4,912,941
Social Actions: 84,834
SpotShare: 3.52%
Microsoft Studios: Gears of War 4: Tomorrow Microsoft Studios: Gears of War 4: Tomorrow
Online Views: 2,972,164
Social Actions: 71,021
SpotShare: 2.66%
Apple Music: Taylor vs. Treadmill Apple Music: Taylor vs. Treadmill
Online Views: 3,390,789
Social Actions: 49,484
SpotShare: 2.19%
KFC: Pledge KFC: Pledge
Online Views: 2,580,828
Social Actions: 7,169
SpotShare: 0.85%
LG Mobile: World of Play LG Mobile: World of Play
Online Views: 836,435
Social Actions: 16,837
SpotShare: 0.71%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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