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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lunchables rolls out work that's more like an informercial for its Uploaded Walking Taco; Toyota gives a woman a "flash-forward" of her life after buying her first Corolla; T-Mobile promotes its Mother's Day deal; and BMW shows how its 3 Series can assist with curves and challenges in life.
Finally, in Intel's latest campaign, Jim Parsons has a theory about the laptop a woman forgets in a cab -- if it's so old, why bother chasing it?