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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time last week. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, gymnast Simone Biles, a U.S. Olympic hopeful, is surprised by a care package in Hershey's ad; Jeff Goldblum's Brad Bellflower discovers something strange has been left behind by a tenant in Apartments.com's spot; and a woman in a tricky dressing room situation finds she is the main attraction in Fruit of the Loom's campaign.
Apple scores major cute points with its latest 'Shot on iPhone' installment, starring a chipmunk trying to stuff a peanut into its mouth.
Finally, pro wrestler John Cena's pecs can't be stopped -- and neither can the 'Hefty! Hefty! Hefty!" chant, revived from the '80s -- when it comes to savings in Hefty's new ad.