Jordan Peele, Chelsea Peretti Search for Perfect Wedding Destination in Booking.com's New Spot
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, LG launches a brand push with a spot that showcases the versatile acting talents of Jason Statham; Blizzard Entertainment promotes its game Overwatch; and Corona tracks the adventures of one of its cans.
State Farm continues its "The Hoopers" campaign, featuring a family played by basketballers, with a subtle shoutout to L.A. Clippers' Chris Paul and DeAndre Jordan's team.
Finally, fact and fiction blur as real-life comedic couple Jordan Peele and Chelsea Peretti search for the perfect wedding location in Booking.com's latest campaign.