Jack Hanrahan, U.S. director, strategic print communications, OMD: "The publication feels less imposing due to the size change, and the information seems more accessible to readers."
'Take it or leave it'
Christopher O'Connor, senior VP-group account director, MPG: "This is nothing more than a cost-cutting effort. ... The whole attitude is: 'We're The Wall Street Journal. Take it or leave it."'
Scott Daly, exec VP-executive media director, Dentsu America: "So many things are arguing for my attention on the page. And with the smaller size, it really felt a lot more cluttered."
George Janson, managing partner-director of print, Mediaedge:cia: "They're not reinventing the wheel but making some long overdue changes. The Wall Street Journal still ... is a strong advertising vehicle for reaching hard-to-reach business leaders."
Andrew Swinand, president-chief client officer, Starcom USA: "Often iconic brands are afraid to change because they link brand equity to the wrong thing. How many readers know the width of the paper and consider it a ... point of difference?"