As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Julia Louis-Dreyfus Confronts Her Ex in Old Navy Spot
Plus, the Five Most Engaging Commercials Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
A family takes care of outdoor chores with the help of Walmart, Jeff Goldblum's Silicon Valley character Brad Bellflower introduces a new search tool for Apartments.com, a father worries for his daughter's safety in a Michelin cartoon, and Peeps bounce to the tunes of Questlove, Black Thought and Charli XCX in a new Target spot. Finally, Old Navy releases another ad from its spring campaign starring Julia Louis-Dreyfus -- this time, she trash-talks an ex-boyfriend at a wedding only to find out his wife got a great deal at Old Navy.
In the engagement column, UnitedHealthcare, Android and Capital One are still going strong.