Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Los Angeles Clippers player Blake Griffin turns chessmaster in Kia's campaign for its Optima model; a couple takes a realistic approach to healthy living in a Kohl's ad; Nascar driver Dale Earnhardt, Jr. shows he has many sides in a spot for Nationwide Insurance; and the Lexus RC model doesn't just turn heads, it leads to people leaving window smudges while they gaze at the car in Lexus' latest.
Finally, Julia Roberts makes a memorable, glass-shattering entrance in a promotion for Lancome fragrance La Vie Est Belle.