JULY AD PAGES SHOW GLIMMER OF HOPE

First Gain Since October 2000; Year-to-date Totals Down 8.6%

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NEW YORK (AdAge.com) -- Magazine ad pages increased 0.5% in July compared to year-earlier results, according to figures released today by Publishers Information Bureau.

The increase, however marginal, was the first up month for publishers since October 2000.

For July, all of the

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top 10 ad categories posted gains in ad pages with the exception of technology, which was down 22.1%, and hotels and transportation, which was down 5.5%.

Year-to-date numbers still testified to the strains the industry is having in dealing with a down economy, as January through July ad pages are down 8.6% compared to 2001.

PIB is a New York-based organization that tracks ad placements in about 85% of the country's consumer magazines.

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