Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Supercell, the gaming company that works with most-liked celeb endorser Liam Neeson, serves up a spot for Boom Beach. Speed Stick highlights the relationship between Duke basketball player Jahlil Okafor and his father, and Men's Wearhouse salutes suited-up dads.
Meanwhile, JustFab.com sticks with the same wide-eyed, shoe-crazed woman from a previous spot. Her frantic delivery coupled with close-up shots of her face give off horror-film vibes. Fortunately, endless shoes are her dream, not her nightmare.