Katie Couric: Everywhere You Want to Be

Nightly News Video Will Be Online and on iPods

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NEW YORK (AdAge.com) -- If you're not catching Katie Couric's evening news it won't be because CBS didn't try. If the Eye has its way, you'll be seeing Ms. Couric on TV, radio, online and iPods.
You can catch Katie Couric wherever you are -- 'car, office or Starbucks.'
You can catch Katie Couric wherever you are -- 'car, office or Starbucks.' Credit: AP

The network will simulcast "CBS Evening News" live online -- marking the first time any network has done such a thing, said Sean McManus, president of CBS News. NBC makes its "Nightly News with Brian Williams" available online on demand after 10 p.m. ABC, meanwhile, offers a webcast-specific version of "World News Tonight." The "Evening News" will also be available on demand after its initial simulcast.

'Car, office or Starbucks'
"Now you'll be able to tune in no matter where you are -- in your car, office or Starbucks," Mr. McManus said. In addition to the web simulcast, the first segment of the show will be simulcast on CBS Radio stations around the country.

"Advertisers are saying they want vibrant live video and this is good example of that," Mr. McManus said. Ads will air in typically TV-like pods and opportunities to buy in will be offered first to existing program advertisers.

Online viewers will have to register for the simulcast. The registration mostly serves to keep the timing of the webcast in sync with the on-air broadcast. An online viewer in California, then, will not be able to catch the New York version online three hours before it comes on the air in Los Angeles.
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