Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a man travels through time via museum exhibit to learn the true value of his Taco Bell steak flatbread; a woman regrets not binge-watching "Seinfeld" on Hulu during a sticky social situation; State Farm says home and auto are like toothbrush and toothpaste; and sales abound at Dick's Sporting Goods, where Adidas athletic apparel is on sale.
Finally, Kenan Thompson inadvertently outs a movie-loving member of the FBI's Witness Protection Program in a spot promoting Fandango Now.