Kent Brownridge Leaves OK Magazine After Just 5 Months

Editor Susan Toepfer Also Departs; Title Still Unprofitable

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NEW YORK (AdAge.com) -- OK magazine General Manager Kent Brownridge is out after just months in the job, the title confirmed today.

Kent Brownridge
Kent Brownridge Credit: Joseph Moran
It was another unexpected turn for the former No. 2 at Wenner Media, who joined Richard Desmond's U.S. edition of OK just last September. He had recently given up the CEO title at Alpha Media, publisher of Maxim and Blender, saying he'd accomplished his mission and wanted to spend more time with his family.

Will continue as consultant
An OK spokesman said today Mr. Brownridge stepped down after "months successfully restructuring the company with a view to consolidating profitability." He will continue as a consultant, the spokesman said.

Conditions at Alpha and OK alike, however, were suffering as the economy and other challenges mounted. Ad pages at OK magazine grew 23% last year while most magazines were falling, but the start-up remains unprofitable. OK's editor since October, Susan Toepfer, also left today.

Neither Mr. Brownridge nor Ms. Toepfer responded to voicemails left at their extensions. A woman answering the phone at the extension of publisher Lori Burgess said Ms. Burgess was out today.

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