Kevin Spacey Brings Toe Shoes Back in E-Trade Spot: It's TV's Newest Ads

Plus, the Five Most Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target inspires table-setting envy with bright prints and funky designs. Elite athletes -- including Serena Williams and fencer Tim Morehouse -- are just like us in a new ad campaign from JPMorgan Chase: using online banking to pay bills during breaks. And in an E-Trade spot, Kevin Spacey is either very ahead or very behind on the toe-shoe trend.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
DirecTV: Hannah Davis Riding Her Horse DirecTV: Hannah Davis Riding Her Horse
Network: NBC
Show: Saturday Night Live
Primetime Airing: Apr. 4, 10:54 pm ET
Target: Mega Bites, TargetStyle Target: Mega Bites, TargetStyle
Network: CBS
Show: The Good Wife
Primetime Airing: Apr. 5, 9:38 pm ET
AT&T: Strong AT&T: Strong
Network: TBS
Show: 2015 NCAA Basketball Tournament
Primetime Airing: Apr. 4, 9:42 pm ET
E*TRADE: Opportunity is Everywhere: Shoes E*TRADE: Opportunity is Everywhere: Shoes
Network: History Channel
Show: Ancient Aliens
Primetime Airing: Apr. 3, 9:52 pm ET
JPMorgan Chase: The Chase Masters: The Anthem JPMorgan Chase: The Chase Masters: The Anthem
Network: ESPN2
Show: MLB Baseball
Primetime Airing: Apr. 5, 8:26 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Ad Council: Diversity & Inclusion: Love Has No Labels Ad Council: Diversity & Inclusion: Love Has No Labels
Online Views: 7,263,172
Social Actions: 79,821
SpotShare: 7.94%
Microsoft Studios: Spartan Locke Microsoft Studios: Spartan Locke
Online Views: 4,984,908
Social Actions: 61,008
SpotShare: 5.82%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 840,015
Social Actions: 77,521
SpotShare: 5.01%
Rockstar Games: Grand Theft Auto Online Heists Rockstar Games: Grand Theft Auto Online Heists
Online Views: 5,373,108
Social Actions: 13,506
SpotShare: 3.17%
Microsoft Studios: Master Chief Microsoft Studios: Master Chief
Online Views: 2,022,711
Social Actions: 37,110
SpotShare: 3.10%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.