Kevin Spacey and Robert Duvall Bring Their A Game for E-Trade

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, two men celebrate sneaking out of work early to capitalize on Starbucks' Frappuccino Happy Hour and Choice Hotels positions itself as the choice location for weddings.

A man who says he's a fan of TV series "The Path" takes the wrong one when he sees the show's star Aaron Paul and is caught in a lie in Hulu's new campaign.

Allstate has refreshed its brand tagline to appeal to a younger audience with a new campaign featuring celebs such as Leslie Jones and Adam DeVine. In this ad, "Project Runway" mentor Tim Gunn likens the benefits of being with the insurer to the perks of having a suit customized by a tailor.

Finally, Kevin Spacey resets the scene of E-Trade's commercial, directing Robert Duvall -- "you're a young farm hand and E-Trade is your cow" -- and instructing him to milk the opportunity.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Hulu: Watch More The Path: Lie Less: Aaron Paul Hulu: Watch More The Path: Lie Less: Aaron Paul
Network: Logo
Show: The Rocky Horror Picture Show
Primetime Airing: May. 12, 8:10 pm ET
Starbucks: Sneaking Out Early for Frappuccino Happy Hour Starbucks: Sneaking Out Early for Frappuccino Happy Hour
Network: CBS
Show: The Big Bang Theory
Primetime Airing: May. 12, 8:14 pm ET
E*TRADE: Opportunity Is Everywhere: Director: Kevin Spacey, Robert Duvall E*TRADE: Opportunity Is Everywhere: Director: Kevin Spacey, Robert Duvall
Network: Fox News
Show: Hannity
Primetime Airing: May. 12, 10:26 pm ET
Allstate: Tailor: Tim Gunn Allstate: Tailor: Tim Gunn
Network: Animal Planet
Show: River Monsters: Unhooked
Airing Date: May. 12, 7:34 pm ET
Choice Hotels: Wedding Season Choice Hotels: Wedding Season
Network: CNN
Show: CNN Tonight With Don Lemon
Primetime Airing: May. 12, 10:36 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Bethesda Softworks: DOOM: Launch Trailer Bethesda Softworks: DOOM TV Spot, 'Launch Trailer'
Online Views: 699,074
Social Actions: 71,415
SpotShare: 4.08%
Apple iPhone: Shot On iPhone: Mother's Day Apple iPhone: Apple iPhone TV Spot, 'Shot On iPhone: Mother's Day' Song by K.S. Rhoads
Online Views: 3,707,890
Social Actions: 17,256
SpotShare: 3.85%
Audi: Captain America: Civil War - The Chase Audi: Audi TV Spot, 'Captain America: Civil War - The Chase'
Online Views: 935,084
Social Actions: 33,553
SpotShare: 2.41%
Pizza Hut: Drum Roll Pizza Hut: Pizza Hut Bacon Stuffed Crust TV Spot, 'Drum Roll' Feat. Bobby Moynihan
Online Views: 232,461
Social Actions: 15,552
SpotShare: 0.95%
Coca-Cola: Share a Coke And a Song: Dance Coca-Cola: Coca-Cola TV Spot, 'Share a Coke And a Song: Dance' Song by Prince Royce
Online Views: 114,487
Social Actions: 17,258
SpotShare: 0.94%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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