Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, two men celebrate sneaking out of work early to capitalize on Starbucks' Frappuccino Happy Hour and Choice Hotels positions itself as the choice location for weddings.
A man who says he's a fan of TV series "The Path" takes the wrong one when he sees the show's star Aaron Paul and is caught in a lie in Hulu's new campaign.
Allstate has refreshed its brand tagline to appeal to a younger audience with a new campaign featuring celebs such as Leslie Jones and Adam DeVine. In this ad, "Project Runway" mentor Tim Gunn likens the benefits of being with the insurer to the perks of having a suit customized by a tailor.
Finally, Kevin Spacey resets the scene of E-Trade's commercial, directing Robert Duvall -- "you're a young farm hand and E-Trade is your cow" -- and instructing him to milk the opportunity.