Marketers Looking to Reach Under-12 Set Not Cutting Back as Severely
NEW YORK (AdAge.com) -- Early budgets for this year's kids' upfront indicate that kiddie cablers such as Nickelodeon, Cartoon Network and Disney Channel will experience less-severe cutbacks than their adult counterparts, with early projections pegging the kids' upfront market at flat to down 2% compared with last year's nearly $1 billion take.
They're Doing a Lot More Than Watching TV
NEW YORK (AdAge.com) -- Any parent knows how hard it is to keep an eye on several children all at once. So imagine how marketers feel having to keep track of a massive group of them.
Barbie's 50, Family Game Night Is 10, and Tons of Movie Tie-ins
YORK, Pa. (AdAge.com) -- This promises to be a year of contradictions in the toy industry. Even as video games and high-tech electronics permeate almost every aisle in the toy store, back-to-basics categories such as board games and building sets are seeing solid growth. It will be a year of playing to kids' demand for digital, even as their parents stage a retreat, both in budget spending and in a nostalgic bid for less-technological days gone by.
Why Electronic Arts and Activision Now Target the Whole Family
YORK, Pa. (AdAge.com) -- Years ago, a video game's success was almost certainly sealed by a great gamer-magazine review and an enthusiastic audience of basement-dwelling 16-year-old boys. Ad buys? A smattering of print in the top video-game reads and, if it felt like a real blockbuster, maybe a screen-shot-laden cable TV commercial.
Tween-Boy Cable, Online Network to Use ESPN Content
NEW YORK (AdAge.com) -- It's not just any media company that can launch a new cable network on Friday the 13th. But then again, most media companies aren't Disney. "We believe Disney can rebrand anything," joked Rich Ross, president of Disney Channel Worldwide, at a dinner Thursday night celebrating Disney XD, a cable network launching today in 73 million homes.