Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.
The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in 2010 to become the first female publisher of Sports Illustrated. Five months after landing that gig, she was moved to global publisher of Time magazine, where she integrated Time 's print sales and marketing staff with its digital counterpart.
Ad Age named Ms. Kelleher Publisher of the Year in 2011.
In 2012, she left Time Inc. to become president of Say Media, owner and operator of more than a dozen websites, including xoJane and ReadWrite. Roughly one year later, she exited Say Media, as the company -- which had been gearing up for a potential initial public offering -- restructured its leadership team and put on hold its plans for an IPO.
The publisher changes were sparked last month when Conde Nast promoted Vanity Fair VP-publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands. Mr. Menicheschi succeeded Lou Cona, who is leaving the company.
"Kim is a proven business leader and a true pioneer in this industry," Conde Nast President Bob Sauerberg said in a statement. "Bringing that knowledge and energy to Wired will create new growth opportunities and revenue streams, and power one of our marquee brands into the future."
Wired has seen a sharp 24.5% drop in print ad pages through its September issue, according to the Media Industry Newsletter. But it also ranks as the first, and currently only, Conde Nast title to draw roughly half its ad revenue from digital sales. Wired has also carved out a lucrative events business, and its paid and verified circulation climbed nearly 8% in the first half to 917,580.
"The momentum and growth for the Wired brand is unlimited," Ms. Kelleher said in a statement.