KPMG Literally Smashes Golf's Glass Ceiling in Its New Spot

Plus, the Five Most Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the Ad Council presents a 30-second broadcast version of its emotional "Love Has No Labels" video, which has already gone viral with more than 47 million YouTube views to date, and J.C. Penney announces its entire store is on sale (isn't that always the case?). Meanwhile, KPMG has a Phil Mickelson and Stacy Lewis-approved alternative to "leaning in" -- break the glass ceiling with your golf swing.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Ad Council: Diversity & Inclusion: Love Has No Labels Ad Council: Diversity & Inclusion: Love Has No Labels
Network: fyi
Show: Flip This House
Airing Date: Mar. 31, 1:26 am ET
Nintendo: Special Abilities Nintendo: Special Abilities
Network: Nick
Show: SpongeBob SquarePants
Airing Date: Mar. 31, 5:58 pm ET
KPMG: Glass Ceilings KPMG: Glass Ceilings
Network: MSNBC
Show: All In With Chris Hayes
Primetime Airing: Mar. 31, 8:16 pm ET
JCPenney: Entire Store On Sale JCPenney: Entire Store On Sale
Network: CBS
Show: The Talk
Airing Date: Mar. 31, 1:35 pm ET
New York Stock Exchange (NYSE): Box New York Stock Exchange (NYSE): Box
Network: CNN
Show: CNN Tonight
Primetime Airing: Mar. 31, 10:53 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 1,060,781
Social Actions: 148,494
SpotShare: 7.48%
Ad Council: Diversity & Inclusion: Love Has No Labels Ad Council: Diversity & Inclusion: Love Has No Labels
Online Views: 12,302,461
Social Actions: 41,128
SpotShare: 7.12%
Microsoft Studios: Spartan Locke Microsoft Studios: Spartan Locke
Online Views: 3,262,328
Social Actions: 60,473
SpotShare: 4.21%
Microsoft Studios: Master Chief Microsoft Studios: Master Chief
Online Views: 1,247,122
Social Actions: 35,898
SpotShare: 2.21%
Android: Friends Furever Android: Friends Furever
Online Views: 567,104
Social Actions: 35,301
SpotShare: 1.91%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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