KPMG Literally Smashes Golf's Glass Ceiling in Its New Spot
Plus, the Five Most Engaging Commercials Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the Ad Council presents a 30-second broadcast version of its emotional "Love Has No Labels" video, which has already gone viral with more than 47 million YouTube views to date, and J.C. Penney announces its entire store is on sale (isn't that always the case?). Meanwhile, KPMG has a Phil Mickelson and Stacy Lewis-approved alternative to "leaning in" -- break the glass ceiling with your golf swing.