Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a man is sucked into the world of the Dark Knight in PlayStation's spot for "Batman: Arkham VR"; soldiers in trains, planes, tanks and on foot and horseback fight it out in an ad for Xbox game "Battlefield 1"; and a little girl "bakes a difference" in aid of endangered leopards in a spot from Nestle Toll House.
Finally, Lady Gaga continues to bring the buzz for Bud Light as the brewer makes it onto the Most Engaging chart with a spot featuring the musician dancing in the Dive Bar Tour dressing room to her new song "A-YO."