Do You Live in Denim Nation? (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Macy's promotes the fact that it has "hundreds of brands, styles & washes" of jeans in a spot that declares America to be "one nation" (specifically, "Denim Nation") with "one destination" (Macy's, for jeans, of course); the soundtrack is Distant Cousins' "On My Way." Meanwhile, Alicia Keys provides the soundtrack -- as well as some glamorous posing -- in a commercial for the new Givenchy fragrance Dahlia Divin.