Love Blooms Over Subway Chicken Strips; See TV's Newest Ads
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a couple falls in love as they share chicken strips in Subway's new spot, while Verizon plugs the winner of its Innovative App Challenge -- an app that aims to make math more exciting. And a school teacher is replaced by an intimidating biker in Esurance's latest ad pushing personalized insurance quotes. (Ashley Rodriguez has more on Esurance's brand push.)
Also, Super Bowl ads continue to dominate as the most engaging spots on TV.