Love Blooms Over Subway Chicken Strips; See TV's Newest Ads

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a couple falls in love as they share chicken strips in Subway's new spot, while Verizon plugs the winner of its Innovative App Challenge -- an app that aims to make math more exciting. And a school teacher is replaced by an intimidating biker in Esurance's latest ad pushing personalized insurance quotes. (Ashley Rodriguez has more on Esurance's brand push.)

Also, Super Bowl ads continue to dominate as the most engaging spots on TV.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Subway: Fall in Love Subway: Fall in Love
Network: ABC
Show: The Bachelor
Primetime Airing: Feb. 2, 8:36 pm ET
Esurance: Sorta Mr. Craig Esurance: Sorta Mr. Craig
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Feb. 2, 10:41 pm ET
Verizon: Create History: Assembly Verizon: Create History: Assembly
Network: FOX
Show: Sleepy Hollow
Primetime Airing: Feb. 2, 9:44 pm ET
Domino's: Name Change Domino's: Name Change
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Feb. 2, 10:56 pm ET
Microsoft Cloud: Empowering Cancer Research Microsoft Cloud: Empowering Cancer Research
Network: Fox News
Show: The O'Reilly Factor
Primetime Airing: Feb. 2, 8:39 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Budweiser: Lost Dog Budweiser: Lost Dog
Online Views: 22,653,697
Social Actions: 806,211
SpotShare: 6.64%
T-Mobile: Kim's Data Stash T-Mobile: Kim's Data Stash
Online Views: 14,616,176
Social Actions: 416,682
SpotShare: 3.73%
Snickers: The Brady Bunch Snickers: The Brady Bunch
Online Views: 11,059,124
Social Actions: 217,124
SpotShare: 2.49%
Always: Like a Girl Always: Like a Girl
Online Views: 2,779,014
Social Actions: 496,825
SpotShare: 2.08%
McDonald's: Pay with Lovin McDonald's: Pay with Lovin
Online Views: 6,727,285
Social Actions: 280,124
SpotShare: 2.00%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular