Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, 2K Games showcases its action-packed "Mafia III" video game set in New Bordeaux, Louisiana in 1968; Subway demonstrates how its fans mark milestones according to its Sub of the Day offerings; Ally Financial indicates just how dedicated its team members are in its "Anthem" spot; and CustomInk promotes its customized t-shirts and products suitable for the first day of school to game day.
Finally, Lowe's continues its campaign featuring talking animal household objects with a "multi-porpoise" spot.