MRI Starch Communications, a specialist in print advertising research, looked at which 2009 consumer print ads caught the attention of young men and women. MRI Starch considered 16,215 one- and two-page consumer magazines advertisements and selected the top ads in 11 major product categories, based upon the percentage of a title's young male and female readers who report they "noted" -- that is, saw or read -- the ad.
|Which 2009 Magazine Ads Were Tops With Young Men and Young Women?|
Here then is a look at the 2009 print ads that had the most "stopping power" among young men and women. And yes, there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all.
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Michal Galin is senior VP at MRI Starch, part of the GfK Group, which specializes in measuring print-ad effectiveness. For more information MRI Starch and ad effectiveness, please visit MRI Starch.