For Magazines, It Is Easy Being Green

Titles Big and Small Devote Issues to Environment

By Published on .

NEW YORK ( -- Given its dependence on dead trees, the magazine industry is obviously processing a lot of environmental guilt these days. At least that's the conclusion one can draw when looking around at the number of "green" issues flooding newsstands.
'Vanity Fair' started a trend.
'Vanity Fair' started a trend.

Vanity Fair grabbed a lot of attention with its all-green issue, as did Elle. And joining them are many more titles big and small alike: Domino, Wired, Road & Travel, ReadyMade, Bitch, Cosmos, Rivet, Surfing Magazine, Flaunt, Industrial Paint & Powder, Central Coast Magazine and even Urban Climber, whose October/November issue last year was billed as the "first ever 'green' climbing magazine."

Easy and profitable
"Unlike The Muppets' Kermit the Frog's eternal lament," the Media Industry Newsletter recently observed of environmentally themed cover packages from titles including BusinessWeek, Business 2.0 and The Economist, "it is easy being green -- and profitable." Even if you pay to offset the carbon emissions that producing the magazine created, like The Economist did last summer.

Now there's one more for the pile: Knit.1 Magazine, a knitting and crochet quarterly aimed at young, fashionable readers, is making its summer issue a green one.

"As a knitting magazine, our primary content is patterns," said Michelle Weiner, associate editor. "So, for example, we have a story called 'Solar Power,' featuring summery tops in hot, bright colors. We also have a couple fashion features using eco-friendly yarns, or recycled materials -- one called 'Knit Your Vegetables,' which has patterns using soy- and corn-based yarns."

Shopping bags of yarn
Other editorial will cover making shopping bags out of yarn and recyclables like plastic grocery bags, how to recycle yarn for a new garment and knitters who use their craft to benefit the environment, Ms. Weiner said.

However plentiful the green issues are getting, though, there have been issues devoted to far worse. So even though most of the country is cold enough today to leave people wishing the globe would warm faster, MediaWorks hopes green coverage keeps coming -- at least to remind us that Miami sun over Manhattan wouldn't really be that great.
In this article:
Most Popular