A campaign for CoverGirl Natural Hue Compact was the most effective magazine ad campaign of 2009, according to reader reaction research by Affinity's Vista service.
After measuring reader responses to more than 30,000 magazine ads last year, Affinity ranked the ads on an index of reader scores for ad recall, brand association and actions taken. Check out the winners in a variety of major advertising categories, starting with the grand prize honoree.
|ABOUT THE AUTHORS|
Tom Robinson and Marianne Grogan are managing directors at Affinity, a marketing and media research company specializing in print advertising effectiveness and engagement.