Rodale Reorganizes Under New CMO

Gregg Michaelson Also Named President-Integrated Marketing, Sales

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NEW YORK (AdAge.com) -- Rodale, the publisher of major magazines including Men's Health and Prevention, has created new divisions for integrated marketing and creative services as chairman and new CEO Maria Rodale continues to put her stamp on the company.

Gregg Michaelson
Gregg Michaelson
Ms. Rodale, who has been chairman since 2007 and the CEO as well since Sept. 1, has promoted Gregg Michaelson from exec VP-customer marketing to the newly created posts of CMO and president-integrated marketing and sales.

Mr. Michaelson assumes responsibilities that had been handled by MaryAnn Bekkedahl, exec VP-group publisher at Rodale until her departure last week to pursue other opportunities, the company said. But the group he now leads will also receive, for the first time, direct reports from company research executives, a change that Rodale hopes will help sell programs on a bigger scale.

Rodale also created a creative services group led by Steve Madden, who was named to the newly created post of VP-creative services and digital product development. Mr. Madden, formerly the VP-editorial director for Rodale International, will report to Ken Citron, who continues as chief information officer but adds the new post of chief operating officer and responsibility for the new creative services group.

Changes on the editorial side include a promotion for Bill Stump, who had been VP-digital for Prevention, to senior VP-editorial director, overseeing editorial and band and product development for Prevention, Organic Gardening and Rodale.com. Editors of Prevention, Organic Gardening and Rodale.com had previously reported to Ms. Rodale but will now report to Mr. Stump.

David Willey continues as senior VP-editor in chief of Runner's World and as editorial director of Running Times, but adds a new role as editorial director for Bicycling.

"The editorial changes will allow the brands to share best practices and resources, drive profitability and create clear lines of accountability and responsibility," Ms. Rodale said in a statement.

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