Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, partygoers enjoy Absolut vodka crafted in Åhus, Sweden; only Mexico's finest blue agave makes it into Patrón Spirits Company's silver tequila; a friendly staffer hands ACE Hardware store shoppers a free can of paint with their purchase; and Dave and Buster's encourages viewers to visit its website to see deals that are too good to show on TV.
Finally, a passenger raves about the Dollar Shave Club just after he and a flight attendant have joined a different, more elusive club in the airplane restroom.