'MARIE CLAIRE' NAMES NEW PUBLISHER

Susan Plagemann Was With Short-lived 'Lifetime' Magazine

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NEW YORK (AdAge.com) -- Marie Claire today named a new publisher at the magazine, a joint venture between Hearst Magazines and Marie Claire Album.

Susan Plagemann, whose title is vice president and publisher, replaces Katherine Rizzuto, who is leaving the company. Ms. Plagemann's appointment is effective immediately, a Hearst spokeswoman said.

Staffers heard the news and met their new publisher at a meeting this afternoon. Through September, ad pages at Marie Claire are down 6.3% to 1,019.9, according to Media Industry Newsletter, and ad pages slipped slightly last year as well.

Ms. Plagemann had been publisher of the short-lived and ill-fated Lifetime magazine from its 2003 launch until it was shuttered earlier this month. Despite the failure of that project to meet expectations, Ms. Plagemann remained a highly regarded executive among top Hearst management, a Hearst insider said.

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