Susan Plagemann, whose title is vice president and publisher, replaces Katherine Rizzuto, who is leaving the company. Ms. Plagemann's appointment is effective immediately, a Hearst spokeswoman said.
Staffers heard the news and met their new publisher at a meeting this afternoon. Through September, ad pages at Marie Claire are down 6.3% to 1,019.9, according to Media Industry Newsletter, and ad pages slipped slightly last year as well.
Ms. Plagemann had been publisher of the short-lived and ill-fated Lifetime magazine from its 2003 launch until it was shuttered earlier this month. Despite the failure of that project to meet expectations, Ms. Plagemann remained a highly regarded executive among top Hearst management, a Hearst insider said.