NEW YORK (AdAge.com) -- Time Inc. CEO Jack Griffin has promoted Martha Nelson to editorial director, the company's No. 2 editorial position, setting the stage for her to eventually become Time Inc.'s first female editor in chief.
Ms. Nelson had been editor at the style and entertainment group, which houses titles such as People and InStyle, since 2008. The editorial director post had been vacant since 2006, when John Huey was tapped for the top editorial slot.
Insiders and observers might read the move one of two ways. Promoting a respected company veteran to the second-highest editorial post signals a certain continuity ahead for Time Inc.'s editorial operations. Many people are watching Mr. Griffin, who only became CEO in September, for signs of his plans for the company. "I have watched Martha over the years as she built an incredible record of launching and growing some of the biggest magazines in the world," Mr. Griffin said in a statement.
But Ms. Nelson's experience at the helm of magazines such as People and InStyle differs from Mr. Huey's background in hard news at Fortune magazine and The Wall Street Journal.
Some things remain the same after Ms. Nelson's promotion. She still reports to Mr. Huey, for example. And the managing editors of the style and entertainment group continue to report to her, while the managing editors of the news and sports group continue to report to Mr. Huey.
But the managing editors of the lifestyle group, which houses magazines such as Real Simple and All You, now report to Ms. Nelson; they had reported to exec VP Sylvia Auton, who is returning to Britain to once again run Time Inc. subsidiary IPC Media.