|The magazine closed 2004 with an ad page loss of 46.6%. Through February, its ad pages were down an additional 23.1%.
MARTHA STEWART CO. READIES LAUNCH OF 'BODY & SOUL'
New Magazine Has 60 Ad Pages and a 275,000 Circulation
'MARTHA STEWART LIVING' MAGAZINE PUBLISHER QUITS
Suzanne Sobel's Sudden Departure Comes Days Before Ms. Stewart's Prison Release
Sally Preston, who was vice president and publisher of Rodale's Organic Style, becomes a senior vice president at MSLO. She replaces Suzanne Sobel, a longtime MSLO veteran who resigned suddenly March 1, mere days before company founder Martha Stewart was released from federal prison.
Prior to her stint at Organic Style, Ms. Preston was associate publisher at the Hearst Magazines/Harpo Production co-venture O, The Oprah Magazine and Meredith Corp.'s Better Homes and Gardens.
One-third of MSLO revenue
Ms. Preston inherits a title, which accounted for around one-third of total MSLO revenue last year, that's been rocked hard by the legal woes of its namesake. Martha Stewart Living closed 2004 with an ad page loss of 46.6%. Through February, its ad pages were down an additional 23.1%, although new CEO Susan Lyne promised investors earlier this year that an ad page uptick was imminent.
A company spokeswoman was not immediately available for comment.