'New Yorker,' 'Esquire,' Lead National Magazine Award Finalist List

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NEW YORK (AdAge.com) -- Although advertisers have abandoned it en masse and its namesake is headed for jail, Martha Stewart Living magazine appears to be doing well editorially. It has been nominated for two
National Magazine Awards, one for General Excellence.

That latest ironic milestone in the ongoing Martha Stewart saga was announced today by the American Society of Magazine Editors as it released the list of finalists for the 2004 awards.

11 for 'New Yorker'
Conde Nast Publications' The New Yorker once again led the pack with 11 nominations, including one for General Excellence. Hearst Magazines' Esquire claimed seven and The Atlantic Monthly received six.

Nominations for women's titles leaned heavily on new-style publications such as Ms. Stewart's Living, a forerunner of the genre. Two more went to Time Inc.'s Real Simple (for General Excellence and Design) and Conde Nast's Self (for Personal Service and Public Interest). Budget Living, the yearling 20- and 30-something women's title that won Advertising Age's Launch of the Year honors for 2003, was nominated for General Excellence for magazines with circulation between 250,000 and 500,000, and the Hearst/Harpo Productions co-venture O, The Oprah Magazine was nominated for General Excellence for magazines with circulation of more than 2 million.

'Nest,' 'Details'
National Geographic received four nominations, including General Excellence. Newsweek, Time, Nest, Conde Nast's Vogue and Fairchild Publications' Details each claimed three nominations, and all were nominated for General Excellence.

A broad range of other titles claimed two nominations. They included Time4 Media's Popular Science, McGraw-Hill Cos.' Business Week, Emmis’ Texas Monthly, Time Out New York, The American Scholar, and Conde Nast's Wired, all of which were nominated for General Excellence. Wenner Media’s Men’s Journal, Marah Media’s Outside and City also received two nominations, but did not receive one for General Excellence.

Conde Nast’s fledgling teen title Teen Vogue won nominated for General Excellence.

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