NEW YORK (AdAge.com) -- Martha Stewart, founder of Martha Stewart Living Omnimedia, will be honored with a Lifetime Achievement Award as part of Advertising Age's first annual Media Vanguard Awards, Ad Age announced today.
Ms. Stewart will accept the Lifetime Achievement MVA on the afternoon of Nov. 30 in a ceremony that will close out the ME* Conference: Media Evolved at Metropolitan Pavilion in New York City.
"We're thrilled that Martha will be on hand to accept this honor," said Ad Age Editor Abbey Klaassen. "From the start of her extraordinary career, she's always embodied precisely the sort of multimedia vision that the Media Vanguard Awards were created to recognize. She was never just a print person or broadcast person or digital person. An integrated multimedia approach, an omnimedia approach, has always been in the DNA of her trendsetting company."
The 2010 Media Vanguard Awards -- which honor transformative, next-generation media -- drew hundreds of entries from major media companies and marketers (as part of a special "Marketer-as-Media Spotlight") during the eight-week entry period. The MVA program was first announced on Aug. 9. At the close of the entry window on Oct. 8, an intensive judging process began.
The MVA winners have created outstanding new media products, covering a wide range of morphing and converging media, including websites and online tools, social media, blogs, mobile and iPad apps, and web video and audio. They will be announced in the Nov. 29 issue of Advertising Age and will be honored at the Nov. 30 MVA ceremony that Martha Stewart will headline as she receives the Lifetime Achievement Award, a special judges' designation.
"Martha Stewart is not just a media visionary, she's an American icon," said Media Vanguard Awards Executive Director Simon Dumenco. "When the MVA judges and the Advertising Age editorial staff discussed who we might honor with the first-ever Media Vanguard Lifetime Achievement Award, Martha was the immediate and unanimous choice."
Visit AdAge.com/MEConference for more information about attending the ME* Conference: Media Evolved, including details about speakers and panelists.