Publishing veteran Mary Berner has been named the next president and CEO at the MPA, the magazine industry's primary trade association.
Ms. Berner succeeds longtime MPA chief Nina Link, who said in June that she planned to step down when her contract concludes at the end of the year. Instead Ms. Berner will take over on Sept. 17, the MPA said today. Ms. Link will serve as an advisor until the end of the year.
Magazines have encountered some renewed turbulence lately, with another steep decline in newsstand sales followed by a New York Times column saying "like newspapers, they seem to have reached the edge of the cliff." Publishers dispute that assessment, of course, pointing out that overall circulation is steady and digital editions are growing quickly.
"I love a challenge -- especially when the facts are on our side -- as is the case with the strengths of magazine media," Ms. Berner said today in a statement. "I'm bullish on the fact that magazine brands offer their consumers and advertisers incredibly powerful and unique value on every platform."
Ms. Berner was president and CEO at Reader's Digest Association from 2007 to 2011 and previously held posts including president-CEO at Fairchild Publications and publisher at TV Guide and Glamour. Her ambitions for Reader's Digest Association ran into trouble as the economy entered recession, pushing the company into Chapter 11 bankruptcy protection.