Maya Rudolph Gets Real in Seventh Generation's New Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, bank robbers dubbed the Prius Four for their getaway car are joined by other Prius drivers in Toyota's campaign; actor Chloë Sevigny needs a little help finding her phone in a spot from Apple Watch; a few Angels let loose in the latest from Victoria's Secret; and intergalactic pilot Fox McCloud gets sassy in Nintendo's ad for its Star Fox Zero game.

Finally, "Saturday Night Live" alum Maya Rudolph rebuffs the competition in laundry detergent Seventh Generation's new spot.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Toyota: Vanished: Chris Bauer, James Ransone, Pablo Schreiber Toyota: Vanished: Chris Bauer, James Ransone, Pablo Schreiber
Network: NBC
Show: The Voice
Primetime Airing: Apr. 11, 8:53 pm ET
Apple Watch: Find: Chloë Sevigny Apple Watch: Find: Chloë Sevigny
Network: FOX
Show: Gotham
Primetime Airing: Apr. 11, 8:19 pm ET
Nintendo: Star Fox Zero: Foxy Fox Trailer Nintendo: Star Fox Zero: Foxy Fox Trailer
Network: FXX
Show: The Simpsons
Primetime Airing: Apr. 11, 8:56 pm ET
Seventh Generation: Common Scents: Maya Rudolph Seventh Generation: Common Scents: Maya Rudolph
Network: ION
Show: Criminal Minds
Primetime Airing: Apr. 11, 9:39 pm ET
Victoria's Secret: Rock and Roll Victoria's Secret: Rock and Roll
Network: ABC
Show: Dancing With the Stars
Primetime Airing: Apr. 11, 9:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: Father Time Apple: Father Time
Online Views: 4,739,427
Social Actions: 81,423
SpotShare: 3.53%
Apple Music: Taylor vs. Treadmill Apple Music: Taylor vs. Treadmill
Online Views: 3,882,949
Social Actions: 55,571
SpotShare: 2.59%
Microsoft Studios: Gears of War 4: Tomorrow Microsoft Studios: Gears of War 4: Tomorrow
Online Views: 1,877,963
Social Actions: 59,787
SpotShare: 2.18%
KFC: Pledge KFC: Pledge
Online Views: 3,545,486
Social Actions: 10,996
SpotShare: 1.24%
LG Mobile: World of Play LG Mobile: World of Play
Online Views: 970,778
Social Actions: 19,566
SpotShare: 0.85%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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