McDonald's Says 'You Deserve a Break,' but When? Yesterday's New Ads
Plus Fresh TV Commercials From CoverGirl, Hotels.com, Subaru and ThinkThin
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, longtime CoverGirl pitchwoman Ellen DeGeneres plugs new Facelift Effect firming makeup (a cobranded CoverGirl and Olay product), while Subaru shows a toddler contemplating what it'd be like to be of driving age. And McDonald's echoes one of its most famous taglines -- "You Deserve a Break Today" (put to music in a 1982 commercial shown here) -- in a new spot for its Bacon Clubhouse sandwich in which a voiceover suggests that "You deserve a break."