McDonald's Says 'You Deserve a Break,' but When? Yesterday's New Ads

Plus Fresh TV Commercials From CoverGirl, Hotels.com, Subaru and ThinkThin

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, longtime CoverGirl pitchwoman Ellen DeGeneres plugs new Facelift Effect firming makeup (a cobranded CoverGirl and Olay product), while Subaru shows a toddler contemplating what it'd be like to be of driving age. And McDonald's echoes one of its most famous taglines -- "You Deserve a Break Today" (put to music in a 1982 commercial shown here) -- in a new spot for its Bacon Clubhouse sandwich in which a voiceover suggests that "You deserve a break."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Subaru: Ready When He Is Subaru: Ready When He Is
Network: TNT
Show: Major Crimes
Primetime Airing: Jul. 7, 9:25 pm EST
Hotels.com: Awkward Moment Hotels.com: Awkward Moment
Network: TNT
Show: Major Crimes
Primetime Airing: Jul. 7, 9:14 pm EST
thinkThin: Runner thinkThin: Runner
Network: TLC
Show: Undercover Boss
Primetime Airing: Jul. 7, 10:16 pm EST
McDonald's: Take a Break McDonald's: Take a Break
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Jul. 7, 9:22 pm EST
CoverGirl: Ellen DeGeneres CoverGirl: Ellen DeGeneres
Network: ABC
Show: The Bachelorette
Primetime Airing: Jul. 7, 9:15 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Bud Light: Block Party Slip 'n Slide Bud Light: Block Party Slip 'n Slide
Online Views: 1,786,140
Social Actions: 34
SpotShare: 1.74%
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 769,688
Social Actions: 7,168
SpotShare: 1.68%
GEICO: Kenny Rogers: Did You Know GEICO: Kenny Rogers: Did You Know
Online Views: 67,816
Social Actions: 10,653
SpotShare: 1.60%
Apple iPhone: Parenthood Apple iPhone: Parenthood
Online Views: 372,637
Social Actions: 6,140
SpotShare: 1.16%
Nike: The Last Game: Tunnel Nike: The Last Game: Tunnel
Online Views: 758,120
Social Actions: 978
SpotShare: 0.87%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Comments (0)