McDonald's Introducing In-Restaurant TV Network

Eight Minutes of Commercials Per Hour -- and Less Than Two for McDonald's

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McDonald's is introducing a TV network in its restaurants that will include content from Mark Burnett and BBC America, according to a report in the Los Angeles Times.

The fast-food chain will introduce the channel over the next few months to 800 restaurants in Southern California and Central California, where customers will watch on two 42-inch HDTVs visible from 70% of seats, the Times said. There will also be "quiet zones" available.

Commercials will represent about eight minutes per hour, of which only one-and-a-half minutes will go to McDonald's commercials.

Programming will include segments such as "The McDonald's Achievers," profiling local high school and college athletes.

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