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McDonald's Tones Down Your Twitter-Phoria in Its All-Day Breakfast Ads
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, McDonald's shows people reading tweets about the chain's all-day breakfast in deadpan voices: "Dear McDonald's, thank you for serving all day breakfast," reads one policeman. "Heart emoji, everyone on Earth." (The all-day rollout already owes a lot to Twitter's influence, according to McDonald's.)
A couple's misunderstanding almost leads to a tiff in a Campbell's spot, part of its new "Real, Real Life" campaign, and Purina, in an ode to horses and their riders, appeals to the emotions with a tender message: "Hold your horses. Hold them tight because they hold you."