McDonald's Tones Down Your Twitter-Phoria in Its All-Day Breakfast Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, McDonald's shows people reading tweets about the chain's all-day breakfast in deadpan voices: "Dear McDonald's, thank you for serving all day breakfast," reads one policeman. "Heart emoji, everyone on Earth." (The all-day rollout already owes a lot to Twitter's influence, according to McDonald's.)

A couple's misunderstanding almost leads to a tiff in a Campbell's spot, part of its new "Real, Real Life" campaign, and Purina, in an ode to horses and their riders, appeals to the emotions with a tender message: "Hold your horses. Hold them tight because they hold you."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Campbell's Soup: Real Real Life: Drama Campbell's Soup: Real Real Life: Drama
Network: NBC
Show: The Voice
Primetime Airing: Oct. 6, 8:21 pm ET
BMW: The Road Around You BMW: The Road Around You
Network: NBC
Show: The Voice
Primetime Airing: Oct. 6, 9:11 pm ET
McDonald's: Celebration McDonald's: Celebration
Network: CBS
Show: NCIS
Primetime Airing: Oct. 6, 8:29 pm ET
Marc Jacobs: Hunter & Game: Adriana Lima Marc Jacobs: Hunter & Game: Adriana Lima
Network: Lifetime
Show: Celebrity Wife Swap
Primetime Airing: Oct. 6, 9:48 pm ET
Purina: Hold Your Horses Purina: Hold Your Horses
Network: Hallmark Movie
Show: Bridal Fever
Primetime Airing: Oct. 6, 8:06 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: The Only Thing That's Changed Is... Apple iPhone: The Only Thing That's Changed Is...
Online Views: 22,403,650
Social Actions: 10,449
SpotShare: 7.93%
H&M: Modern Essentials Selected by David Beckham H&M: Modern Essentials Selected by David Beckham
Online Views: 3,980,650
Social Actions: 58,108
SpotShare: 4.84%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,451,002
Social Actions: 22,890
SpotShare: 1.87%
Chevrolet: Woodchipper Chevrolet: Woodchipper
Online Views: 1,868,084
Social Actions: 10,979
SpotShare: 1.28%
Carl's Jr.: Borderball Carl's Jr.: Borderball
Online Views: 959,976
Social Actions: 15,399
SpotShare: 1.26%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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