The Media Chart for Feb.19: Mini Gets a Mighty Bowl Boost

Zombies Walk Back to the Top of the Ratings

Published on .

Advertising Age Player

The Media Chart is a weekly look at what's topping the rankings and the ratings.

The Super Bowl game might be a distant memory, but marketers who shelled out for ads will be analyzing results for some time to come. Mini, for one, should be pleased. Of the auto brands advertising in the game, it got the biggest boost in traffic on auto site Edmunds.com -- a 69% increase.

Over on cable, "The People vs. O.J. Simpson" slid down the chart while "The Walking Dead" returned to TV with a first-place showing.

TV RATINGSWeek Ending Sunday, Feb. 14
BROADCAST
Rank Program Network Rating
1 NCIS CBS 10.4
2 The Big Bang Theory (Thur., 8 p.m.) CBS 9.8
3 Republican Presidential Debate, South Carolina CBS 8.1
4 NCIS: New Orleans CBS 7.7
5 Scorpion CBS 7.0
6 Blue Bloods CBS 6.9
7 60 Minutes CBS 6.5
8 Madam Secretary/NCIS: Los Angeles CBS 6.2
9 Life in Pieces CBS 5.7
10 The Bachelor ABC 5.7
CABLE
Rank Program Network Rating
1 Walking Dead AMC 7.1
2 2016 N.B.A. All-Star Game/Talking Dead TNT/AMC 3.4
3 N.B.A. All-Star Saturday Night TNT 3.2
4 N.H. Primary Coverage (Tues., 9 p.m.) FoxNC 2.8
5 Walking Dead Marathon (Sun., 8 p.m.) AMC 2.7
6 N.H. Primary Coverage (Tues., 8 p.m.) FoxNC 2.7
7 Democratic Presidential Debate, Wisconsin (Thur., 9 p.m.) CNN 2.6
8 People vs. OJ Simpson: American Crime Story FX 2.5
9 N.H. Primary (10 p.m.)/O'Reilly Factor (Mon., Thur.) FoxNC 2.4
10 WWE Raw (Mon., 9 p.m.) USA 2.4
Source: The Nielsen Company. Television rating is based on 115.8 million households for live and same-day viewing of programs of at least 30 minutes duration.
DOMESTIC BOX OFFICE 2016Year-to-Date Through Sunday, Feb. 14
Rank Film Studio Gross (Millions)
1 Star Wars: The Force Awakens* Buena Vista $916.3
2 The Hunger Games: Mockingjay - Part 2* Lionsgate 281.4
3 The Martian Fox 228.2
4 Spectre* Sony 199.7
5 Hotel Transylvania 2 Sony 169.6
6 The Revenant* Fox 160.1
7 Deadpool* Fox 150.0
8 Daddy's Home* Paramount 147.0
9 The Peanuts Movie Fox 130.0
10 The Good Dinosaur Buena Vista 121.2
Source: BoxOfficeMojo.com. Box office gross for films in theaters since Jan. 1; asterisk indicates film is still in theaters.
DVD RENTALSWeek Ending Sunday, Feb. 14
Rank Film Days in Release Studio
1 The Martian 33 Fox
2 The Last Witch Hunter 12 Lionsgate
3 Goosebumps 19 Sony Pictures
4 Love the Coopers 5 Lionsgate
5 The Visit 40 Universal
6 Bridge of Spies 12 Disney/DreamWorks
7 Sinister 2 33 Universal
8 Hotel Transylvania 2 33 Sony Pictures
9 Hitman: Agent 47 47 Fox
10 Ted 2 61 Universal
Source: Home Media Magazine.
DVD AND BLU-RAY FILM SALESWeek Ending Sunday, Feb. 14
Title Studio Index
Spectre Fox/MGM 100.0
The Last Witch Hunter Lionsgate 17.4
Goosebumps Sony Pictures 13.8
Straight Outta Compton Universal 13.3
The Martian Fox 12.7
Snow White and the Seven Dwarfs Disney 12.3
Hotel Transylvania 2 Sony Pictures 12.0
Crimson Peak Universal 11.3
Bridge of Spies Disney/DreamWorks 9.5
Love the Coopers Lionsgate 7.7
Source: Home Media Magazine. Index represents percentage of top title's sales; Snow White is a re-release.
MAGAZINE AUDIENCEDecember 2015
Shelter
Rank Property Audience (Millions) Change
1 Southern Living 21.7 -6.5%
2 Country Living 20.2 28.3
3 HGTV Magazine 8.9 3.3
4 The Family Handyman 8.4 -9.5
5 This Old House 8.3 -14.9
6 House Beautiful 8.0 9.3
7 Sunset 5.6 0.3
8 Architectural Digest 5.4 8.1
9 Coastal Living 4.7 -1.4
10 Midwest Living 4.7 Even
Source: MPA - The Magazine Association. Total print and digital audience; change is over December 2014.
DIGITAL SONGSWeek Ending Thursday, Feb. 11
Rank Title Artist Label
1 My House Flo Rida Atlantic/Poe Boy
2 Work Rihanna Roc Nation
3 Stressed Out twenty one pilots Fueled By Ramen
4 Love Yourself Justin Bieber Island/Def Jam
5 Pillowtalk Zayn Malik RCA
6 Adventure of a Lifetime Coldplay Parlophone
7 Hello Adele XL /Columbia
8 Me, Myself & I G-Eazy and Bebe Rexha RCA
9 Low Life The Weekend/Future Epic
10 One Call Away Charlie Puth Atlantic
Source: Billboard.
SUPER BOWL LIFTAs of Sunday, Feb. 14
Model Manufacturer Lift
Clubman MINI Cooper 69%
Ridgeline Honda 64
Prius Toyota 48
Cascada Buick 25
Optima Kia 24
R8 Audi 20
Elantra Hyundai 17
Volt Chevrolet 14
Genesis Hyundai 12
GLC-Class Mercedes-Benz 11
Source: Edmunds.com. Increase in traffic for car models on Edmunds.com as of Sunday, Feb. 14, compared with average page visits in the Sundays preceding the Super Bowl.
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