An analysis of ad revenue among TV
The biggest drops in advertising came on March 20, as ground troops first crossed into Iraqi territory. Cable news was off 96% that day, while the Spanish-language networks dropped 50% and the networks dropped 39%. Spot TV was down 3% for the week and non-news cable was the only TV medium not affected by the war; it showed a 6% increase in ad revenue for the week and was flat on March 20.
CMR plans to issue weekly reports on the war's impact on the ad industry and will report on the state of the ad industry after the war ends.