The past year has marked more change in the media landscape than anyone could have imagined, but those changes are far from over. Every facet of the industry has been and will continue to be affected.
To be successful in media today, you need to know how to plan for paid, owned and earned media. The conference, also known as ME*, will cover that ground as well as smarter approaches to traditional media buying, innovative ways that marketers have taken on the role of media and content creators, and how to best use the multitude of platforms, channels and outlets that have made publishing and content distribution more complicated -- and creative -- than ever.
The day-long conference will feature more than a dozen of today's most innovative minds, including Nick Brien, CEO of McCann Worldgroup, on the state of agencies amid a world of ever-evolving media platforms and possibilities; George Bodenheimer, president of ESPN, which holds steady at the forefront of emerging media technologies and practices; and Dana Anderson, senior VP, marketing strategy and communications at Kraft, one the major marketers that's going straight to consumers with content of its own.
ME* will also feature CNN's Piers Morgan, whose "Piers Morgan Tonight" takes over for Larry King in January, and Nick Shore, head of research at MTV, whose content development methods and studies on Millennials are rewriting old rules.
The conference will also include the presentation of the 2010 Media Vanguard Awards, which recognize the publishers and broadcasters that have found ground-breaking and tech-driven ways to extend their franchises and connect with audiences.
Other speakers include Judy Hu, global executive director for advertising and branding at GE; Scott McCune, VP-integrated marketing at Coca-Cola; Denise Warren, senior VP and chief advertising office at The New York Times Media Group; Dave Knox, CMO at Rockfish Interactive; Mark Kaline, global media director at Kimberly-Clark; Leslie Dance, director and VP, brand marketing communications at Eastman Kodak; Om Malik, founder of GigaOM; and Bob Bowman, president and CEO of Major League Baseball Advanced Media.
For more information, visit the Media Evolved Conference website.