Meet Poor Decision-Making Rob Lowe (He Has a Face Tattoo)
It's the Newest Ads on TV; Plus, the Five Most Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, "Poor Decision Making Rob Lowe" gets a face tattoo and eats food found on the bus in DirecTV's latest ad featuring the former "Parks and Recreation" star, while Julia Louis-Dreyfus plays a therapist in Old Navy's first ad of the spring season. And Verizon unveils two spots with "flipside testimonials" that depict life with and without Verizon -- in one, a realtor struggles to send photos and video, while another features a ski trip gone awry.