|On 'Better Homes and Gardens' Web site, users can watch video segments on cooking, gardening and home decorating.
MEREDITH TO OFFER VOD SERVICE
Content Will Be Based on 'American Baby' Magazine
Meredith already has several projects under way that will now be managed out of the new unit, including six 30-minute shows based on its magazine content that is syndicated in 85% of the country; American Baby video on demand segments on Comcast cable; Better Homes and Gardens streaming video demonstrating home projects, cooking and gardening tips on its Web site; and custom DVDs created for Home Depot.
Meredith Video Solutions will work with both editorial and advertisers to create video products. “We do think there’ll be opportunities for advertisers, whether it’s around video on demand or other products,” a Meredith spokesman said. “We’ve dipped our toe in this the last couple of years in terms of syndicated television but this gives us more options.”
Headed by Paul Karpowicz, president, Meredith Broadcasting Group, the New York-based unit will also oversee news segments based on Meredith magazine content that are shown on its 14 TV stations.
Mark Berryhill, VP-news and marketing for the Meredith Broadcasting Group, has been put in charge of production and programming, while J.R. McCabe will be responsible for sales and new business development duties. Mr. McCabe joins from Paramount Pictures Television, where he was eastern regional sales manager.